Sunday, August 10, 2014
Being back in Divisoria two weeks ago was like an alien again in that place. I felt like when you want to master the direction of a certain place you should come there more often.
Tuesday, August 5, 2014
Hygiene has been given critical importance in today’s age when communicable diseases are on the rise and have become primary concerns. From the food they eat to the things they use, consumers are now becoming more and more health-conscious. Even clothing hygiene is given premium nowadays especially since clothes can harbor harmful microorganisms which can be transmitted to others when the clothes are reused.
In response to this, global technology leader LG Electronics introduces its latest line of washing machines which offer the ultimate cleaning performance and improved hygiene benefits with its newest powerful heaters.
With the top loader’s high performance heaters equipped inside a fully-stainless steel tub, warm washing of up to 60 degrees Celsius becomes possible, effectively cleaning and ensuring total clothing hygiene care.
LG’s latest washers also have a Stain Care course where the internal temperature is increased up to 40 degrees Celsius for efficient stain removal, and an Allergy Care course which eliminates allergy-causing germs and bacteria from the cloths by raising the temperature of up to 60 degrees Celsius.
Based on a test by multinational inspection, product testing and certification company, Intertek, LG’s top loaders are capable of effectively cleaning and sterilizing the washer tub of up to 99.99 percent.
“With our top loaders’ heating capability, it reduces dirt and germs in the clothes and in the tub itself, providing utmost hygiene care,” Mr. Youngmin Chae, vice president for LG Philippines’ Home Appliances, said.
Aside from its heating feature, LG washers also have the Inverter Direct Drive which utilizes an accurate control system that enables the 6 Motion technology. Each wash cycle combines up to six different wash motions—wave force, agitating, rubbing, compressing, rotating and swing—producing results like hand-washed clothes.
Mr. Chae said, “With the heating feature combined with the 6 Motion technology, LG is truly transforming a usually tedious washing experience to an easier, lighter and a more effective one.”
He continued, “LG recognizes the significance of health and hygiene, thus, we always strive to innovate products that answer these, enhancing the lives of our consumers. Through our newest line of top loaders which use heaters to clean the clothes and the tub itself, we are making it possible for our consumers to not just have clean clothes, but sterile and germ-free as well.”
The biggest capacity which has the heating feature is 17 kilograms (top load).
For more information about the LG’s Smart Appliances series, visit www.lg.com/ph, or www.lgblog.com.ph, or www.LGnewsroom.com; like LG’s official Facebook page “LG Philippines”; or follow @LGPhilippines on Twitter or on Instagram.
Troubling societal phenomenon
The maker of Modess, Clean & Clear, and Carefree revealed today a troubling global statistic: 75% of adolescents aged 13-19 years old are growing up fearful adults, hesitant to show people who they are and to display their potential because they are afraid of being ridiculed or judged for their appearances. Teens fear that their peers focus on the external, bodily manifestations of puberty like pimples, menstrual leaks, and odors instead of who they are inside and what they can do. As a result, instead of sharing their own thoughts and ideas, having fun, or participating in socio-civic activities that drive personal progress and development, they often choose to tuck their heads in a corner and stay on the sidelines.
“Our children are growing up in a world where they feel embarrassed and concerned over bodily changes that are actually normal and manageable,” said Gabrielle Solomon, Clean & Clear brand manager. “These teens will grow up thinking that having pimples, wetness, or menstruation stains are embarrassing and that having these prevents them from pursuing the opportunities available to them. They will think that so long as you are not the traditional, flawless kind of beautiful, or if you don’t work hard to hide your flaws, it will be difficult to stand out and show the world the real you.”
Johnson & Johnson recognizes that along with society, pop culture, and other entities, it played a role in propagating this mindset. In order to sell products, most companies paint puberty as scary and taboo in order to drive demand for the products they provide.
As such, J&J Philippines takes a brave stand with its recently launched, pioneering campaign entitled “See the Real Me.” Spearheaded by the company’s teen brands Clean & Clear, Modess, and Carefree, J&J wants to take the lead in correcting this mindset. It wants teens to understand that pimples, oil, menstruation, and wetness are not hindrances, but rather, milestones of a new chapter in their lives and a signal for them to show the world who they are and what they have to offer.