Saturday, May 23, 2015

Polident Embarks on Denture Care Awareness Campaign

MANILA, May 15 – GlaxoSmithKline (GSK), in collaboration with the Philippine Prosthodontic Society (PPS) today (May 15) launched a metro-wide advocacy campaign to promote proper denture care among Filipinos to help them rediscover uninhibited joy and regain the confidence to eat, speak and smile.

A recent study revealed that 9 million Filipinos wear dentures, making the Philippines the country with the highest incidence of denture wearers in Asia.

This was revealed in the study “Oral Care U&A: Market Understanding  Study
Middle East & Asia’’ conducted by Ipsos Marketing for GlaxoSmithKline(GSK).

“The qualitative research titled The Emerging Consumer Denture Journey,' conducted by Nick Newall and Rachel Kern for GlaxoSmithKline (GSK) revealed that in the Philippines, majority of denture wearers are between 35-69 years old. Wearers have full, half, or partial dentures,’’ said Isa Marfori, GSK Polident product manager.

Another study, ‘’Oral Care U&A Market Understanding Study Middle East & Asia’’ conducted in July 2014, also revealed that sixty one percent of denture wearers are female, while thirty nine percent are male.

“The same study reported that eighty four percent of denture users reside in Metro Manila, with nine percent in Metro Cebu and six percent in Metro Davao. Fifty six percent cited careless oral regime as a reason for wearing dentures, while nineteen percent attributed wearing dentures to loosing teeth in accident, and twelve percent to illness,’’ Marfori added.


Nevertheless, a lot of Filipinos experience denture problems, resulting to loss of joy and confidence in performing daily activities such as eating, smiling, speaking and socializing.
Dr. Danny Magtanong of the Philippine Prosthodontic Society said that over the years, there has been a stigma attached to wearing pustiso mainly because a lot of embarrassing mishaps are associated with wearing dentures.

“It is not uncommon to hear stories of false teeth coming off while speaking or while eating. In fact, in YouTube, there are a lot of videos posted which show these embarrassing moments featuring people from all walks of life. Whose confidence wouldn’t be demolished once a denture wearer finds himself in this situation,’’ said Dr. Magtanong.

The PPS official also noted that as a result of these humiliating situations, some denture wearers become very shy. “Others would cover their mouths while speaking, some would refuse to attend social functions. To be safe, others would not eat food that require much biting, thus they are inhibited,’’ Dr. Magtanong added.

Evelyn Del Mundo, registrar at the Polytechnic University of the Philippines (PUP), knew that the latent risk of dentures falling off could be disastrous to her reputation as a university official. “Since I face and interact with students on a daily basis, my dentures need to be solidly secure.  It’s really difficult when I speak while my dentures rattle about.  I especially become wary when I eat; I do not know what happens in my mouth when I chew: have the dentures fallen off?  Was it food or was it my dentures?” admitted Del Mundo.

Wearing dentures gave Lina Santiago, 32, a resident of from Mandaluyong,  great relief from lacking the essential teeth to be presentable. “I could not get the job that I wanted because of my bad teeth. As soon as I got the money to finance it, I went to a dentist to have dentures fitted. True enough, I gained back confidence and more importantly, I found a satisfying job,” said Lina.


The problems being encountered by Filipino denture wearers are mainly caused by complacency in consulting dentists and in engaging in proper denture care, the two studies confirmed.

Dr. Magtanong said that generally, Filipino denture wearers lack knowledge and vigilance on the proper practices before wearing dentures, while wearing them, and before they go to bed at night.

“There are responsibilities that come with wearing dentures, lack of proper maintenance measures lead to more serious problems like bad breath, swollen gums, or loose fit. While it is true that wearing dentures is tedious, a change in habits and lifestyle will help give back self-confidence to the denture wearer,” said Dr. Magtanong.

Among these responsibilities is to make sure that the dentures are regularly and properly cleaned, and that they snugly fit in the mouth which only professional dentists can do for the patient.

While forty nine percent of the more than 200 denture wearer-respondents in the “Oral Care U&A Market Understanding Study” have had it for five years or less, a high fifty three percent visit dentists only when they have specific problem such as broken or cracked dentures.

“Denture wearers also lack information in the proper way to care for their dentures. For instance, sixty four percent do not remove it before going to sleep at night. By not removing dentures and soaking in proper cleansers, bacterias build up and cause more problems in the mouth,’’ the study further cited.

Clearly, denture usage is very high but knowledge and use of products like denture adhesives and denture cleansers is low, Marfori said.

“Denture cleansers are not very popular and most use regular toothpastes for cleaning dentures, which should not be the case because toothpaste contains abrasives that scratch dentures, leaving small holes where bacteria can collect and grow. Toothpaste also contains bleaching chemicals that may damage the dentures and whiten its pink portion,’’ Dr. Magtanong stated.

On the other hand, denture adhesives usage is low because denture wearers do not see the importance of having snugly fit dentures. “As much as possible, dentures should be firm and stable in the mouth to stop food particles from getting into the dentures,’’ Dr. Magtanong advised.

GSK, one of the largest global healthcare companies and is currently one of the key players in the oral care strategy, has come up with Polident, an ally of denture wearers in maintaining and caring for false teeth to give back to denture wearers their self-confidence and allows them to pursue regular activities such as speaking and eating without fear or shame.

Polident is the leading denture care brand in the Philippines. The “Take the Polident Challenge!” PR campaign is part of the brand integration program that will alleviate the perceived complacency of Filipino denture wearers on their dental health. In collaboration with Philippine Prosthodontic Society (PPS), this campaign aims to erase the stigma of social, emotional and physical tortures brought about by improper denture care and will feature GSKs Polident Denture Adhesive Cream and Polident Denture Cleanser.

Polident Denture Adhesive Cream, for instance, helps secure dentures properly. Applying Polident Denture Adhesive Cream on the dentures once a day helps fasten it securely for up to twelve hours.

Polident Denture Cleanser, on the other hand, is formulated to clean dentures, remove stains and kill 99.9 percent of odor-causing particles. 

Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge. For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Denture Adhesive Cream, call 924-2475.

Take The POLIDENT challenge

POLIDENT Mounts First-of-Its-Kind Installation in Manila

9 million Filipinos wear dentures
9 million Filipinos in the urban areas wear dentures, making the Philippines the country with the highest incidence of denture wearers in Asia.
This was revealed in the study “Oral Care U&A: Market Understanding  Study
Middle East & Asia’’ conducted by Ipsos Marketing for GlaxoSmithKline (GSK).
The study cited that about nine million of the Philippine urban population, majority in the thirty five to sixty nine year-old age group, wear dentures. Eighty four percent of denture wearers reside in Metro Manila, with nine percent in Metro Cebu and six percent in Metro Davao.
Another study “The Emerging Consumer Denture Journey” by Nick Newall and Rachel Kern also outlined the causes for such spike in denture wearing, among them, the limited access to oral hygiene, expensive dentist fees, and lack of awareness of importance of oral hygiene and its effects to self-confidence.
“The Filipinos’ oral and dental health care practices are limited to very simple routines like brushing the teeth using regular toothpastes and toothbrushes.  Some even use alternative household products such as salt water for cleaning the teeth,” cited the study.
The Denture Journey also discussed the fact that dentists are rarely a source of awareness in terms of oral care among Filipinos.  It reported that there is a forced relationship between dentists and patients who meet only during emergency cases.  Some people, according to the study, even have others pull their teeth off.  But the most damaging of these is the loss of practice of revisiting the dentist for follow-ups.
Dr. Danny Magtanong of the Philippine Prosthodontic Society (PPS), also pointed out the lack of patient-dentist relationships among Filipinos.
“We must create value for our teeth regardless of financial difficulties.  In terms of dental relationships, people neglect returning to their dentists for maintenance purposes, doing so only when the damage has been too great to bear,” said Dr. Magtanong.
Magtanong, who specializes in reconstructive dentistry and is an associate professor in prosthodontics at the UP College of Dentistry, also explained that Filipinos have become apathetic toward their teeth.
“Not only is the "bahala na" attitude of Filipinos alarming, but also the lack of value for teeth.  For example, people in the past would have attitudes like "okay lang 'yan, masisira din naman ngipin mo," these attitudes have evolved to be damaging towards the total dental health of the individual.  So now, many become more and more subject to dental problems not only because of this attitude, but also largely due to Filipinos' inadequacy to acquire proper dental health implements. What Filipinos largely know of is only to brush their teeth; on some occasions, gargle with salt if financial circumstances are not favorable.”
The PPS, in coordination with GSK, has been undertaking an education and information campaign in the metropolis as well as in the grassroots community to promote dental health and proper denture care.
Polident aims to educate the public on the proper maintenance of dentures to allow them to pursue regular activities such as speaking and eating without fear.  Polident denture care products include Polident Denture Cleanser which is formulated to clean dentures, remove stains and kill 99.99 percent of odor-causing particles. 
Polident Denture Adhesive Cream, on the other hand, helps secure dentures properly for up to twelve hours, and seals off gaps to stop food particles from entering the dentures.  With proper oral hygiene and dental adhesives like Polident, it is now possible for denture users to live confident, clean and secure with their dentures.
Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge.  For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Adhesive Cream, call 924-2475.

Wednesday, May 20, 2015

Auntie Anne's Now in Bonifacio Global City

Located at the heart of Bonifacio Global City is the newest Auntie Anne's concept store. Baking fresh pretzels and concocting delightful beverages, the 34th Auntie Anne's branch is a modern outdoor store located at the Tower 2 of McKinley Science Hub, Bonifacio Global City. "It is exciting to share Auntie Anne's to everyone and let them experience the perfect Auntie Anne's pretzel snack treat here at McKinley Science Hub." said Mikkel Paris, Chief Operating Officer of Auntie Anne's. 

With a new branch comes a new favorite offering in the pretzel line-up. Slathered with Nutella goodness, Auntie Anne's Pull-A-Parts id topped with Auntie Anne's signature almond crunch and baked in a unique zigzag shape that makes it easy to tear and be shared to family and friends.

Visit Auntie Anne's McKinley Science Hub BGC and get your perfect snack treat. To get the latest updates about Auntie Anne's and new baked goods, follow Auntie Anne's Philippines on Facebook, @AuntieAnnesPHL on Instagram and on Twitter.

Photo credit: I Love Taguig Facebook page

Friday, May 15, 2015

Global Sushi Chain Wasabi Warriors Open Its Philippine Franchise In Makati

Wasabi Warriors formally launched its first Philippine outlet on May 6, 2015 at The Gramercy Residences in Century City, Kalayaan Avenue. The brand currently has four branches in Australia, and also has outlets in Hong Kong, New Zealand, and soon the United Arab Emirates.

Established in Sydney in 2007, the sushi chain is known for creating innovatively crafted meals and providing alternatives to the unhealthy fare offered by most fast-food chains and conveniences stores. This is the reason why it is known for one of the healthiest sushi fast-food chain in the world. All the dishes in the restaurant are prepared in-store daily that's why the sushi offerings vary day-by-day. 

Inari Seaweed

Seeing Double with these indulgent Inari and Seaweed Rolls.

Salmon Sashimi 

Wasabi Warriors Advocacy
Wasabi Warriors' operations revolve around its "green heart philosophy", which offers diners the chance to live by three intertwined tenets-- to eat good, do good, and feel good," Dewar, the owner stresses.

Advocating the good life: Eat Good, Do Good, Feel Good

According to Dewar, to "eat good" specifically refers to eating fresh, premium food that is nutritionally beneficial for the customers' well-being. In turn, to "do good" means supporting business practices that help the oceans, the earth, and the animals. "Feel good" refers to knowing that, when they eat at the restaurant, customers also help honor practices that are good for the environment.

Wasabi Warriors differs from other sushi restaurants in the country by its value on serving premium healthy and sustainable items but also on using locally sourced, sustainable ingredients. Kimmi Siu Dewar believes in supporting local farmers to ensure the sustainability and growth of the local food industry.

Panko Prawn 

Ebi Fry, Fresh Salmon

Fresh, Fried, Perfection. Bite size prawn and salmon goodness. This is my personal favorite. 

California, Chicken Teriyaki, Fresh Salmon, Pork Prawn, Tuna and Avocado

Choice Combinations of Tuna Mayo and Avocado, Panko Prawn, Fresh Salmon, and Spicy Tuna Roll. 

The restaurant offers 11 to 12 different types of sushi rolls, all of which can be prepared using white, brown, red or black rice. These sushi dishes were crafted specifically for Wasabi Warriors  by Japanese Master Chef Hideo Dekura.

  1. Tuna Mayo & Avocado
  2. Teriyaki Chicken
  3. Honey Soy Chicken
  4. Pork Katsu & Avocado
  5. Fresh Salmon & Avocado
  6. Chicken Katsu
  7. Panko Prawn
  8. Spicy Tuna Roll
  9. Spicy Katsu chicken 
  10. California Roll
  11. Teriyaki Beef
Wasabi Warriors uses a specially made sushi robot that can make 500 rolls per hour and a rice mixer that automatically blends rice for the sushi dishes. The restaurant also has an open kitchen that allows guests to see the kitchen staff preparing food. 

Seared Salmon
Ms. Kimmi Siu Dewar of Swinging Chairs Establishments, the Filipino company that brought Wasabi Warriors to the country and with one of their Chef. 
Wasabi Warriors Pack

The restaurant also serves bento packs and bowls. Helping guide customers to "eat good, do good and feel good" are the five Wasabi Warriors brothers: Ocean, Beefy, Porky, Chicken, and Veggie.

To learn more about Wasabi Warriors, 
visit <> and 
<> and 
@WasabiWarriors_ on Instagram

Tuesday, May 12, 2015

Flaired Hair Extensions


Ever wished your hair was longer or thicker for that special occasion? It may be your own birthday celebration, a wedding of a friend or a corporate party that you want to dress to impress more than the usual. But much to your disappointment, your hair has not grown long or thick enough to be heat-styled, colored, permed, straightened or trimmed the way you wanted to.

The solution is not waiting for several months to grow your hair, or putting yourself on expensive hair growth treatments that may have strange side effects. The easiest way to have longer, fuller hair is to get human hair extensions. Find that intimidating? Here is your complete guide from Flaired Hair Extensions on how to finally have that longer, fuller hair.
1.       Choose your hair

There are three types of hair used for hair extensions: synthetic hair, animal hair, and human hair. Synthetic hair is made of colored plastic strands which make for good wigs. Only certain types of synthetic hair can only withstand a certain heat before it burns out. Animal hair is much coarser and thicker than human hair so it is not advisable to use it for finer or thinner hair (also, it’s quite icky!)

The best hair type is of course human hair especially if you want a natural look or a seamless blend between your hair and the extensions. Human hair allows you to treat the extensions like you own – you can heat style, color, perm, straighten or trim it to your taste.

2.       Choose your hair extensions attachment

You can braid, glue, sew, press and clip hair extensions to your hair or scalp in order for it to stay. One of the common ways to attach hair extensions is via snipping in micro-rings with hair strands, however, it can be uncomfortable as you have to adjust the way you wash and brush your hair.

One of the easiest and fastest attachment method is via one piece clip-on hair extensions. It allows you to quickly wear or remove hair extensions in a snap and by yourself, without need of extra tools. What differentiates “one piece” from multi-piece clip-ons is that you don’t need to put too many clips on your scalp – just one piece gives you a full head look.

3.      Choose your hair extensions thickness

Once you have chosen to buy hair extensions, you may be faced with two choices – double drawn or single drawn hair extensions? Single drawn hair extensions typically have a V-shaped quality because most of the hair strands do not reach their prescribed length. For example, if you order 20 inches of hair extensions, only about 10% of those strands actually reach 20 inches and the rest are much shorter. On the other hand, double drawn hair undergoes a second process of selection where shorter hairs are removed by hand so that it has a solid length from root to tip.

That’s the basic information you need before getting your own hair extensions! Once you know these about hair types, attachment types and the difference between single and double drawn hair, you will be more apt to inquire with your provider on what products best fit your fashion and lifestyle.

Hair extensions are how celebrities and models can afford to have their natural short ‘do one day and glamorous longer locks the next. It’s no longer a secret that hair extensions make for a great beauty enhancer. Be sure to keep this guide on hand the moment you decide to avail of your own hair extensions!

For more information about Flaired Hair Extensions, you may visit their Facebook page via or follow them on Instagram via @flairedhairextensions. With only PHP 3500, you can already have your 20 inches of full head, double drawn human hair extensions for longer, fuller hair just like your own.