Monday, July 28, 2014

Unilab Social Media Summit 2014 Part 1

I got into this summit via Unilab instagram contest. This entry is more than a month due. 
The discussion main focus is the use of social media as a mean of getting a feedback.

Emcee: Barry Barrientos
Opening remarks: Jose Antonio Mapa
How social media become a key strategy to deepen relationship with brands to customers. 
The Art of Social Listening by Jonas Delos Reyes.
Social Listening 

  • The changes happened when you not just go online for content. Nowadays, sharing is now more occurring than consuming.
  • People talked about the brand with platform online. 
  • Technology used to assemble a collection of keyword-based searches online that help you locate mentions and instances of those keywords on the web. 

What To Listen For

  • Your Brand
  • Competition
  • Industry Discussion
  • Trends
  • Market Research

Social Business Objectives:
  • Branding
  • Building Community/Commitment
  • PR
  • Market Research
  • Customer Service
Leads & Sales
Sentiment Analysis - understanding the tone of the social media mention. No algorithm can determine sarcasm. 
Manual Data Analysis is more recommended.
Jason Cruz was the second speaker. I first heard him speak during last year Blogapalooza. 

Reference about his talk is here.

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