Saturday, November 8, 2014

Press release: Teen Week PH 2014

#TeenWeekPH 2014 For Teens, By Teens!

            On its second year, #TeenWeekPH promises to be even bigger and more exciting, as it goes to 250 schools nationwide to power up future-ready teens.

Last September 26, 2014 at the SMX Convention Center Hall 2 in SM Aura, Unilever kicked-off #TeenWeekPH 2014. Geared towards educating and motivating teens on the importance of self-esteem, confidence, friendships and hygiene habits, #TeenWeek Year 1 was launched in 2013. Since then, the team behind it has gone a long way, crafting the biggest teen event of the year, made for teens and by teens!

Teenweek PH President, Mar Corazo
Unilever Head of PR, Apples Aberin


#TeenWeekPH was created to provide teens with positive reinforcement and faculties that will encourage them to aim high, pushing them to be future-ready, and the best teens they can possibly be. Based on research conducted before and after #TeenweekPH 2013, which reached a total of four million teens, the program truly improved the participants’ personal care and hygiene habits, converting up to 58% of non-users to users of personal care products, and increasing usage frequency of current users by up to five times.
Yeng Constantino giving teens a surprised performance
Ponds' girls Tricia Gosingtian, Patricia Prieto and Kryz Uy

“#TeenWeekPH was created to empower Filipino teens to be ready for the future by teaching them the value of personal care and hygiene to their overall confidence,” Gina Lorenzana, Head of Personal Care for Unilever said. “This year, we wanted it to be even bigger, expanding our reach to seven million teens across the country.”

Celebrity teenfluencers leading the pledge to become future ready teens
Celebrity teenfluencers celebrating the TeenWeek PH 2014
Binibining Pilipinas girls and Cream Silk Ambassadors inspiring all teens to be future ready. 

Key youth leaders and teen influencers were also in attendance during the launch to help inspire teens. Some of them include Elmo Magalona, Coleen Garcia, James and Phil Younghusband, Kryz Uy, Laureen Uy, Tricia Gosingtian, Nicole Andersson, Patricia Prieto, Verniece Enciso, along with the 2014 winners of Binibining Pilipinas, Ms. Tourism, Parul Shah, Ms. International, Bianca Guidotti, Ms. Supranational, Yvethe Santiago, Ms. Intercontinental, Kris Janson, and Ms. Universe, MJ Lastimosa.  PBB Stars, Axel Torres, Vikki Rushton, Fourth and Fifth Pagotan, Manolo Pedrosa, and Maris Stellar also took part in the day’s exciting activities!

 Celebrity teenfluencers coming together to inspire teens to be future ready. Kryz Uy, Laureen Uy, Elmo Magalona, Slater Young, Nicole Andersson, Verniece Enciso, James and Phil Younghusband.


PBB Teens Fourth Pagota, Mariz Stellar, Fifth Pagota, Vickie Rushton and Axel Torres.
Binibining Pilipinas and Cream Silk Ambassadors
 Clear men ambassadors Phil and James Younghusband
 Rexona Do More ambassadors Laureen and Elmo did their pasimple moves
Tricia, Patricia and Kryz


“Because we wanted to truly make the campaign for teens and by teens, this year’s topics were developed with the help of the teens through a crowd sourcing activity done on the #TeenWeekPH Facebook page,” shared Mar Corazo, #TeenWeekPH Project Head and Rexona Brand Manager. “Through this, we gave teens the opportunity to have a say and choose what activities they would like to happen in this year’s #TeenWeekPH.”

To start off the week, #MoveUpMonday will focus on the different physical and emotional changes that adolescence brings, and ultimately get teens to declare why they are a proud Pinoy Teen. #TransformTuesday touches on beauty and self-esteem. #WorkItWednesday is dedicated to showing teens how to build confidence and hone their talents so that they can use it for their future, while #ThinkBigThursday will be on pursuing their passions, dreaming big and chasing their dreams. Lastly, #FutureFriday will be about forging lasting friendships and building relationships, proving that the bonds developed during the teenage years can last a lifetime.

Further developing the reach and impact of #TeenWeekPH, educational modules, co-created in 2013 with DepEd consultants and Teen Experts, will be deployed to each of the participating schools and will also include a five-episode series that tackles different teen topics. These videos will be shown in schools, along with a simultaneous airing on MYX from September 29-October 3, thereby reaching more teens all over the Philippines.

To culminate this exciting week for teens, on #FutureFriday, #TeenweekPH is also creating the biggest virtual hangout in the country, allowing students from different high schools to interact with their teen idols and role models.

In partnership with the Department of Education, Unilever headed this campaign with their leading brands Pond’s, Cream Silk and Rexona, along with the participation of brands such as Clear, Close Up, and Master. 


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