Saturday, December 6, 2014

3M Post-it and Scotch Brands

Post-it® and Scotch® Brands unveil revolutionary school and office products at dance event

Revolutionary products deserve a revolutionary launch. So when Post-it® and Scotch® Brands unveiled their new products, they celebrated with a grand dance off.

The new line of stylish products was introduced at a dance event on November 11, 2014 at the Alphaland Tents in Magallanes attended by 3M trade partners and media.
Hip hop and street dancers pepped up the event with high-energy moves and a lot of pop-and-locking and awesome aerial moves. The dance event was the perfect back-drop for the newly unveiled products from 3M’s Post-it® and Scotch® Brands. A new line of Scotch® Magic™ Tape Dispensers shaped like rolling cats, a football player set to kick the ball, and a lime-wedged martini glass is sure to glam up any work-space.  Scotch™ Multi-Purpose Scissors in Zebra and Gingham prints allow anyone to express themselves and make cutting more enjoyable. The new Scotch™ Designer Student Scissors in Confetti print will surely add color to any school activity or project. Post-it® Full Adhesive Notes and Label Rolls have adhesive on its entire back surface, making them ideal for gift tags, labels and filing. Post-it® Laptop Note Dispensers are now available in university colors, which were made to stick to laptops, netbooks and tablets for convenient note taking and expression of one’s school spirit or color preference. The colorful Post-it® Designer Notes Collection, which was inspired from the colors of the world, can easily reflect one’s mood or personality. The 4x8” Post-it® Designer Lined Notes come with a magnetic back, making it convenient to stick in different places. The Post-it® Designer Calendar Notes allow you to personalize your week and serves as a reminder for your appointments, assignments, special dates and tasks.

(A Graffiti Wall made out of the newest Scotch® And Post-it® Products: Scotch™ Designer Student Scissors in Confetti, Scotch™ Designer Multi-Purpose Scissors in Gingham and Zebra, Scotch® Magic™ Tape Cosmo, Kitty and Soccer Dispenser, Post-it® Full Adhesive Note, Post-it® Label Rolls, Post-it® Designer Notes Collection and Post-it® University Laptop Note Dispensers. The new Scotch® and Post-it® Products are now available at all National Book Store outlets nationwide.)

The Tents at Alphaland was turned into a mosh-pit with bright strobe lights and funky dance music that set the mood. Stages set up like a school cafeteria, a corporate office and a street scene showcased the new products. 3Mers and guests also joined the dance moves led by the LED dance troupe, Team Vibe, who gave a mini dance workshop on cool hip-hop moves. A dance competition was also held wherein Team “Laking National” consisting of members from National Book Store came out victorious.

 (The participants dancing the moves taught by Team Vibe)

Team “Laking National” poses with their prizes awarded by Ms Vivian Faustino, Mr. Reggie Pulumbarit and Mr. Anthony Bolzan
3M Philippines’ Managing Director Anthony Bolzan welcomed guests as 3M Stationery and Office Supplies Division Head Vivian Faustino introduced the various products. Ms. Faustino highlighted that “Post-it® and Scotch® Brands constantly reviewed and improved upon for our consumers because there are just so many brilliant ideas that can enhance the overall productivity of an individual. We also know that our products can instantly glam up every office space, study desk, or pretty much anywhere we want to bring color and spice to in our daily lives.”

Mr. Reggie Pulumbarit, 3M Philippines’ Country Business Leader for Consumer Business Group formally closed the event by acknowledging the importance of the continuing support of the participants to the Post-it® and Scotch® Brands as an integral part of the company’s success.

Over lunch, Ms. Missy de Rivera, 3M Philippines’ Senior Brand Manager for Stationery and Office Supplies Division, discussed the newly launched Post-it® Plus App. The application allows you to bring your Post-it® Notes with you anywhere with the use of your gadget. Just snap a picture of your Post-it® Notes and create boards for fast and convenient organization.  Post-it® Plus App is available for Apple devices with iOS 8 and above in the App Store. The application will be available for Android devices soon.

For more information, go to and Follow /PostitPhilippines and /ScotchBrandPH on Facebook; and @PostitProductsPH and @ScotchProductsPH on Instagram

(3M Philippines’ Stationery and Office Supplies Division)

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