Saturday, May 23, 2015

Polident Camapign


No More Shame

Time was when wearing dentures was a source of great fear and shame. The terror of dentures falling off while speaking, or the horrors of false teeth coming off with that steak while at a social gathering are nightmares no one would wish even on an enemy!  As a result, socialization is hampered.

The shaming does not end at socialization. In the workplace, dentures-gone-bad moments could happen right in the middle of a presentation, a make-or-break interview, or an important phone call. Such embarrassing scenes could even kill a career! 

“The main reason for dentures is to make a person regain his or her lifestyle when they still had natural teeth. That means a person wearing dentures should be able to eat, talk, laugh and smile, just like old times,” said Dr. Danny Magtanong of the Philippine Prosthodontic Society (PPS).

The stigma is even more prevalent in the Philippines which ranks the highest in denture usage among countries in Asia. This was revealed in a study called “The Emerging Consumer Denture Journey,” a qualitative research conducted by Nick Newall and Rachel Kern for GSK, which predicted that denture usage rate in the Philippines is expected to rise exponentially in the next thirty years.

Another study, “Oral Care U&A Market Understanding Study Middle East & Asia” conducted in July 2014, also revealed that there are about nine million denture users in the country’s urban areas, sixty one percent of whom are female, while thirty nine percent are male. The same study reported that eighty four percent of denture users reside in Metro Manila, with nine percent in Metro Cebu and six percent in Metro Davao.

Evelyn Del Mundo, registrar at the Polytechnic University of the Philippines (PUP), knew that the latent risk of dentures falling off could be disastrous to her reputation as a university official. “Since I face and interact with students on a daily basis, my dentures need to be solidly secure. It’s really difficult when I speak while my dentures rattle about. I especially become wary when I eat; I do not know what happens in my mouth when I chew: have the dentures fallen off? Was it food or was it my dentures?” admitted Del Mundo.

Twenty-five-year old mother Venus said it was difficult for her to maintain a healthy set of teeth because of her lifestyle, she admitted. “I resorted to wearing dentures because I did not want people to notice that my natural teeth are damaged — I was ashamed most of the time to interact with people but I am also worried that my dentures will not be secure when I eat or talk,’’ she said.

Wearing dentures gave Lito Dela Cruz, 49, a resident of Sta. Mesa, Manila great relief from lacking the essential teeth to eat. “I had my dentures last year because of the pain and aching in my lower set of teeth. Wearing dentures was a huge relief because I wasn’t able to eat properly because of the inflamed gums and the pain of every chew. They say that when your teeth are in pain, your entire day is ruined — you are grouchy, less social, and spiteful! That is true, I felt that for an entire year until I had dentures,” said Lito who resorted to wearing dentures because he was annoyed and hurt from the rustling of his teeth; his teeth needed to be steady, he said.

Dr. Magtanong attributed all these embarrassing moments to two major reasons: first,  the failure of the denture wearer to do the standard procedure of cleaning dentures and applying the right amount of denture adhesives; and second, failure of the denture wearer to achieve the perfect fit for the dentures by working closely with the dentist.
Magtanong, who also specializes in reconstructive dentistry, explained that Filipinos have become apathetic toward their teeth.
“Not only is the "bahala na" attitude of Filipinos alarming, but also the lack of value for teeth.  For example, people in the past would have attitudes like "okay lang 'yan, masisira din naman ngipin mo," these attitudes have evolved to be damaging towards the total dental health of the individual.   So now, many individuals are becoming more and more subject to dental problems not only because of this attitude, but also largely due to Filipinos' inadequacy to acquire proper dental health implements.  What Filipinos largely know of is only to brush their teeth; on some occasions, gargle with salt if financial circumstances are not favorable.”
Wearing dentures entails a lot of changes, including daily habits. “Denture wearers must be informed that continued success depends on regular denture maintenance at home combined with periodic consultation with the dentist,”’ said Dr. Roessler DM in his paper “Complete denture success for patients and dentists.”

Among these responsibilities is to make sure that the dentures are regularly and properly cleaned, and that they snugly fit in the mouth.

Polident, a product of GlaxoSmithKline, is an ally of denture wearers in maintaining and caring for false teeth to give back to denture wearers their self-confidence and allows them to pursue regular activities such as speaking and eating without fear or shame.


Polident Denture Adhesive Cream, for instance, helps secure dentures properly and seals off gaps to stop food particles from getting into the dentures. Applying Polident Denture Adhesive Cream on the dentures once a day helps fasten it securely for up to twelve hours.

Polident Denture Cleanser, on the other hand, is formulated to clean dentures, remove stains and kill 99.9 percent of odor-causing particles. Many denture wearers use regular toothpaste to clean their dentures which should not be the case. Toothpaste contains abrasives that scratch dentures, leaving small holes where bacteria can collect and grow. 











GSK Products in line with dental care

GSK Installation at the Rajah Sulayman in Malate, Manila.

Polident truck
GSK Bosses

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