Wednesday, January 13, 2016

Fit For Fashion Returns For Season 2 With 14 Gung Ho Contestants!

Philippines,12 January 2016 –14 contestants have been revealed for the second season of Asia’s first-of-its-kind reality show Fit for Fashion premiering on Star World at 8pm, 13 January 2016. They are 



Lookpong Punyabhuti, Thailand
Jess Punch, Singapore
Deena Marzuki, Malaysia

Vicki Wheeler, Australia
Kyle Ramirez, Philippines
Marlon Dance-Hooi, Singapore& Malaysia

Michael Gelonesi, Australia
Anthony D. Walker, aka Anthony Dupree, USA
Jackie Zapata, USA &Philippines


Vladimir Musson, Russia & Australia
Sam Gaskin, Australia
Katherine Patrick, Australia

Freska ‘Cika’ Darnadi, Indonesia
Attila CK, Hungary &Malaysia

The show, which uniquely aims to motivate its viewers to start their own transformational journeys, will begin 2016 with a bang!Returning with tougher challenges and even more determined contestants, Fit for Fashion will follow these 14 gung-ho individuals who have been plucked from all walks of life. Over the course of 10 weeks viewers will be emotionally engaged and inspired as the contestants seek to redefine their bodies, self-image and self-confidence with the help of fashion experts; Louise Roe and Todd Anthony Tyler, and fitness gurus, Mitch Chilson and Christine Bullock.

Fitness First, one the largest fitness brands in the world, has once again partnered with Imagine Group, an international TV production powerhouse, to create Fit for Fashion. The second season welcomes yet another key sponsor, ZALORA, Asia’s online fashion destination, who play an integral rolein making the show even more captivating and entertaining for viewers.

According to Riaz Mehta, President & Founder of Imagine Group, the show’s producers, “Season 2 of Fit for Fashion raises the bar in entertainment in Asia. The scale of physical challenges rival major US shows and the fashion challenges make our contestants look like super models! The first season of our show was a massive success and as a result, we had huge demand from contestants around the world to compete in the show even from countries where the show has not broadcast yet (e.g. USA).Our contestants are hungrier than ever to succeed and will have the audiences riveted with their dynamic personalities."

Echoing Riaz’s sentiments, Simon Flint, CEO of Fitness First Asia, said, “The contestant mix this season once again demonstrates that fitness is a universal language – everybody wants to be healthier, and live a happier life full of confidence and vitality. There’s always room improve your fitness levels and push yourself to go further than you thought you ever could. We’re excited for the audience to witness these transformations over the course of the ten episodes - we hope that they’ll be inspired to get started on their fitness journeys, and make full use of the tools and expertise we have available to help them do so.”
Fit for Fashion (F4F)is the first reality TV showto encourage its viewers to start their own transformational journeys. Inspired by what they see on screen, viewers will be able to download interactive tools including CustomFit 3.01 and a carefully designed ‘Fitness First 10-Week Get Fit Programme’2 which will give them all the fitness and nutrition help they need to start their own journeys of transformation - while simultaneously getting a real feel for what the contestants go through on the show.

In its first season, F4F was enjoyed by millions of audiences across the South East Asia region and ranked in the top five FOX programmes in the fourth quarter (October to December) of 2014. The show also accumulated a strong online presence with around 500,000 Facebook fans.

For more information on the show, please visit http://fitforfashion.tv/.

Malaysia

Among the 14, three contestants represent Malaysia – Hungarian businessman Attila Szekely currently resides in Malaysia, sweet tooth Malaysian-born Deena Marzuki and Chinese-Malaysian Australian ‘geek’ Marlon Dance-Hooi. A colourful combination, the trio will surely keep the show’s fans on their toes! One thing they have in common is their motivation as they embark on this transformative Fit for Fashion journey – at the end of it, they want to inspire others to go further and be a better version of themselves – leading by example.

Indonesia

Freska ‘Cika’ Darnadi of Balinese origin represents Indonesia in this coming season. Once an aspiring and confident pop star and model, various life setbacks had made her lose her sparkle. Auditioning and claiming a spot among one of the 14 Fit for Fashion Season 2 contestants, Cika wants to regain her confidence, create an amazing life for her daughter and be an inspiration to women facing struggles like hers.

Singapore

Despite being confident and friendly on the outside, Jess and Marlon harboursinsecurities that have been holding them back from being their best. Quirky is the best way to describe the two contestants representing Singapore. Follow the ‘Karate Girl’ and ‘Geeky Boy’s’ transformation as they overcome challengeafter challenge on the show.

Thailand

LookpongPunyabhuti is no stranger to the spotlight with her singing success inachievingthe fourth runner up spot in Academy Fantasia 2011. Fearless and sassy, Lookpong is looking for a new challenge which will help to bring her to a healthier and fitter life.

Philippines

Jackie Zapata and Kyle Ramirez represent Philippines in the upcoming Fit for Fashion Season 2. Restless and struggling with stress, Jackie, a first generation Filipino American with a successful banking career, auditioned for Fit for Fashion in hope that the show will give her the tools she needs to reinvent herself. Meanwhile, the well-known entertainment host Kyle is looking to broaden his existing skills and to better himself physically and mentally. 

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