Friday, April 28, 2017

Press Release: Six fascinating finds at the 65th Manila FAME

Thousands of foreign and local buyers, media guests, and VIPs saw some masterful display of Filipino craftsmanship with a lot of fashion, furniture and furnishings, home decor and home accent, and gift items on display at the World Trade Center in Pasay City during the 65th edition of Manila FAME. From the nearly 300 exhibitors at the fair, there were six unique fascinating finds.


Water-resistant and non-flammable paper lighting display was created by Cagayan de Oro Handmade Paper Crafts from abaca bought from the Higanon tribe. The company cleans the abaca and beats it until they achieve the desired form. The company also adds fixatives to the abaca to make it water resistant and non-flammable, so they are safe to turn into lamps and lighting accessories.

Wednesday, April 26, 2017

Press Release: PH eyed to become Japan’s fifth largest furniture exporter by 2019 at Manila FAME April

DTI-CITEM and Japan’s biggest management group ink MoU to boost PH-Japan trade relations

From Left to Right: Japan Management Association (JMA) representative Noriyasu Kamioki and their affiliate, Ikuzo Abeno, the chairman of Asia Furniture Forum, DTI-CITEM’s Executive Director Clayton Tugonon, along with DTI’s Foreign Trade Service Corps (FTSC) Assistant Secretary Maria Cynthia Ricafort and Ma. Bernardita A. Mathay, FTSC commercial counselor in Tokyo, Japan.

To elevate the Philippines as the fifth largest furniture importer to Japan.


This is one of the goals of the newly forged partnership between a top Japanese business group, and the export promotion arm of the Department of Trade and Industry (DTI), in line with the growing bilateral trade relations between Japan and the Philippines under the Duterte administration.


The Japan Management Association (JMA) yesterday signed a memorandum of understanding (MOU) with the Center for International Trade and Missions (DTI-CITEM), formalizing its support towards the country’s thriving home and lifestyle, and food sectors.


The signing was held at the World Trade Center Metro Manila during the first day of Manila FAME April between JMA’s representatives Ikuzo Abeno and Noriyasu Kamioki; and CITEM’s Executive Director Clayton Tugonon, along with DTI’s Foreign Trade Service Corps (FTSC) Assistant Secretary Maria Cynthia Ricafort and Bernardita Mathay, FTSC representative in Tokyo, Japan.

“We are glad that DTI-CITEM, through Manila FAME, has been instrumental in making another milestone towards improving the trade relation between Japan and the Philippine. This partnership with JMA is a big boost to our micro, small, and medium entrepreneurs (MSMEs) given that Japan is the top export destination for our local products,” said Tugonon.


JMA is the largest Japanese management organization with over 1,300 corporate members and organizer of the Asia Furnishing Fair (AFF), contributing to improving the productivity and innovation of Japanese industries for 70 years through various activities, such as exhibitions for over 20 industries, conferences, training and education for executive and business people.


During the MOU signing, Abeno said he is expecting the Philippines to become the “fifth largest furniture importer to Japan after two years”. As of 2016, the Philippines ranks eighth among the furniture importers in Japan.


Abeno is the president of the Japan Furniture Manufacturers and Importers Association, which is the biggest furniture importer organization in Japan. He is also the also the chairman of the of Asia Furniture Forum (AFF) and the Chief Executive Officer of Tokyo Furniture Research Co. Ltd.


“Given the quality of Philippine products, Japanese buyers are interested in pursuing a long-term partnership that will make it easier for our countrymen and Philippine companies to explore new trade opportunities,” said Abeno in a seminar about approaching the Japanese market at Manila FAME.


Aside from Home and Lifestyle products, the top Japanese business group also promises to promote Philippine food products since JMA is the organizer of FOODEX Japan, which is the largest food show in East Asia.


Japan is the Philippines’ largest export destination for fresh foods and the second largest market for processed food, next to the United States.  Among the highly sought-after product in Japan are the Philippine bananas—accounting for nearly 90 percent of the total bananas circulating in the Japanese market.


Under the MOU, JMA promises to bring more Japanese trade buyers to DTI-CITEM’s signature export events, namely the Manila FAME and IFEX Philippines.


“To intensify promotions of the Philippine furniture and furnishings, home décor, gifts and other home and lifestyle products in Japan, [both parties look towards] increase attendance of Japanese buyers in CITEM signature events which will strengthen business relations, promote economic cooperation among the enterprises of the Philippines and Japan,” read the MOU.


Both parties also agreed to assist, facilitate and promote each other’s programs, including fairs exhibitions, missions, and conferences, as well as promote collaboration in the trade show business between the two organizations, such as product development, marketing, and promotions to the Japanese market.


JMA likely vowed to help in the product development of Philippine companies to fit the demand of the Japanese market. These companies are expected to showcase their products in this year’s Manila FAME October edition. For a wider exposure in Japan, the same products will be exhibited both at the AFF and the International Furniture Fair Tokyo (IFFT).  


As of 2016, Japan remains the country’s top export destination with its free trade agreements on specified products under the Philippines-Japan Economic Partnership Agreement (PJEPA).


The Philippines is also among the investment destinations deemed most promising by Japanese firms, the latest survey conducted by the Japan Bank for International Cooperation (JBIC) showed.


JBIC’s Survey Report on Overseas Business Operations by Japanese Manufacturing Companies for fiscal year 2016 ranked the Philippines as the eighth most promising country/destination for overseas operations over the medium term.



The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), is the proud organization of the Manila FAME—the second longest-running trade show in the Asia-Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales, a Paris-based association of trade fair organizations founded 90 years ago in Italy.


Manila FAME is a bi-annual sourcing platform of export-ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcased the best of the Philippine design and craftsmanship. For more information, please visit

Tuesday, April 25, 2017

Press Release: Manila FAME elevates PH export through design excellence– DTI chief

DTI Sec Lopez affirms PH firms, designers in their contribution vs poverty under Duterte admin

The country’s trade chief during his welcoming speech at the Katha Awards in the 65th edition of Manila FAME in the May 19 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

The Department of Trade and Industry (DTI) Secretary Ramon Lopez underscored the key role of Philippine companies and designers in attracting more export interests and investments from international trade buyers—leading to more quality jobs and the much-needed inclusive growth in the country.
Lopez said the country’s design-forward products for the home and lifestyle sectors give Filipinos significant edge in the international market in his speech at the Manila FAME Katha Awards at the World Trade Center (WTCMM) and the Philippine Trade Training Center (PTTC).
“The [Philippine] designs are indigenous with a modern twist. Design is our unique selling proposition every time we present the Philippines outside the world,” said Lopez, a known champion of micro, small and medium enterprises (MSMEs).We are so proud to say that the skill remains a strength of exports in the country. Investors see a bright future for the sector since design is a center of excellence for the Philippines.”
Lopez had earlier identified “design-oriented furniture and garments” as one of the Philippines’ globally competitive industries—capable of generating higher income opportunities for MSMEs, multi-national corporations (MNCs), and other social enterprises.
In line with the 30th Association of Southeast Asian Nation (ASEAN) Summit, Lopez recently encouraged Philippine companies and designers to forged new trade partnership with the over 600 thousand potential customer-base in furniture and home furnishing sectors in the ASEAN region.
The country’s trade chief also advised local exporters to take advantage of various trade agreements involving the Philippines in winning potential markets,including ASEAN’s free trade agreements (FTAs) with China, Japan, Korea, India, Australia and New Zealand (NZ).
The Philippines is also pushing for a FTA with the European Free Trade Association (EFTA), composed of Iceland, Liechtenstein, Norway, and Switzerland, under the Generalized Scheme of Preferences (GSPs).

Lopez expressed his gratitude towards local companies, designers, partner agencies, and stakeholders, as well as trade buyers, for their relentless effort in elevating the Philippine design and craftsmanship in the global market.

CITEM Executive Director Clayton Tugonon (first from left), DTI Undersecretary Nora K. Terrado, and DTI Secretary Ramon Lopez (eights from left) handed out the trophies for the KATHA Awards winners in the 65th edition of Manila FAME. The KATHA Awardees are: Kalikasan Sorsogon (Citation for Eco Design Award and Best Booth Display), Wolfe and Huntr (Best Product Design Fashion), Our Handmade Heritage Inc. (Best Product Design for Holiday), Delza’s Native Products (Best Product Design for Home Accent), and Schema (Best Product Design for Lamps & Lighting)

“Congratulations for keeping the passion—the fire in you to make a much better design. Let us continue it. Year in and out. We are helping the country. We are inspiring more young designers. And we are helping the [administration] of President Rodrigo ‘Roa’ Duterte in elevating the status of the country,” said Lopez.
“Continue to make the lives of all Filipinos great. Uplift them and address inequality through design. You are empowering everyone to succeed in life,” he added.

Tuesday, April 18, 2017

Eduard Folayang feels privileged to headline ONE Championship’s 10th event in the Philippines

Good afternoon! Wow! What a hiatus. Sharing this story about One Championship's event which will happen on April 21, 2017 at SM Mall of Asia Arena. I missed today's press conference at City of Dreams Manila Ballroom 1. 

I am amaze with all the dedications each fighter gives while in training. 

Although Eduard “Landslide” Folayang has been with ONE Championship since its inception in 2011, it marks the first time that he will be in the top bill of the organization’s live event in the Philippines.
The 33-year-old Baguio City native is set to lock horns with Malaysian-Kiwi sensation Ev “E.T.” Ting in the main event of ONE: KINGS OF DESTINY, which is ONE Championship’s tenth blockbuster show on Philippine shores.

With ten marquee match ups slated on the card, ONE: KINGS OF DESTINY takes place at the 20,000-capacity SM Mall of Asia Arena in Manila, Philippines on 21 April.
Folayang, who is universally recognized as the face of the Philippine MMA scene, has previously headlined two events under the ONE Championship banner.
The popular Team Lakay representative competed in the headliner of ONE Championship’s inaugural card, where he notched a unanimous decision victory over Korean veteran A-Sol Kwon.
Five years later, Folayang found himself in the same position when he challenged Japanese MMA legend Shinya “Tobikan Judan” Aoki for the ONE Lightweight World Championship title in the main event of ONE: DEFENDING HONOR.

Folayang dethroned Aoki for the gold-plated belt by way of third-round technical knockout, driving a hard knee to the head before unleashing a barrage of punches to coerce the referee to wave it off.
In the first defense of his coveted lightweight strap, Folayang has been booked in the principal attraction of ONE: KINGS OF DESTINY, squaring off against a topnotch challenger in Ting.
Folayang stressed that he considers it as a privilege to be in the main event of the tenth ONE Championship card in the Philippines.
“It’s my first time to be in the main event of ONE Championship’s card in the Philippines. I know that it’s a big responsibility, but I am humbled and privileged to be in this position,” he said.

Folayang admitted that he is so motivated for his upcoming title defense as he will be fighting in front of a partisan Manila crowd for the first time in nearly three years.
“It’s going to be awesome. I love my country, and I love the Filipino people and all the MMA fans. I can’t wait to get back in there and defend our home turf. By the grace of God, I will emerge victorious,” he stated.

The man known as “Landlside” realizes that to be successful against Ting, he has to make sure he comes in at his absolute best.
“I know the stakes. I know what’s riding on this fight. Ev Ting is coming for my belt. He’s coming to take what I’ve worked so hard for my entire career. There is no way I’m just going to let him take it. It’s not going to be easy, that’s for sure,” Folayang shared.
With Ting recently making the move up from featherweight to lightweight, Folayang believes that his extra experience in the weight class will give him the advantage.
“My main advantage over him is my experience as a fighter, especially in the lightweight division. We all know that Ev Ting came from the featherweight division, so I’m more used to fighting in this division,” he said.
Although he may have a friendly and boyish demeanor outside the battleground, Folayang made it clear that inside the cage, it is all business.
“When I enter that cage, my entire mindset changes. The time for being nice and playing games is over. Once that cage door closes, my focus shifts entirely to battle. It’s different because it’s just like taking final exams. If I don’t take it seriously, I myself will fail. Only one guy gets to walk out of the cage a winner, so I make sure that guy is me,” he concluded.

​​For more updates on ONE Championship, please visit, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at

Wednesday, April 5, 2017

Press Release: AllHome unveils state-of-the-art showroom in Sta Rosashowcasing world-renowned ceramics and sanitary ware brands—IrisCeramica and INAX.

Whatever size or shape it is, home is a very special place and spending money on home renovations and improvements is no joke. That is why AllHome offers only the best quality products at any price point for every home need. 

AllHome, the most innovative and fastest rising home depot shopping solution in the Philippines, provides homeowners, contractors, architects and interior designers with the widest selections of products to turn homes and spaces into the ideal havens envisioned by their owners.

This summer, AllHome introduced new lifestyle concepts for homes by launching the showrooms of two world-renowned brands in ceramic tiles and bathroom fixtures: Iris Ceramica, the leading Italian manufacturer of high-tech glazed ceramic and porcelain tiles, and INAX, a global leader in the manufacture of sanitary fixtures from Japan – the pioneer of the world’s first advanced toilet seat and automatic faucet. 

AllHome brings innovative and high-quality Italian Tile Brand Iris Ceramica to the Philippines

Italian tiles are generally known for their unique design and durability but IRIS added innovative modern technologies to their tiles that set them apart from the rest. Iris Ceramica’s award-winning tiles boast of features such as resistance to flexion, abrasion, thermal shock, crazing, chemical stains, and frost. In fact, they also manufacture antibacterial ceramic. Since 1961, Iris Ceramica has been consistent in demonstrating its commitment to the creation of ceramics with high technical and stylistic value. All of its product innovations are backed up by years of intensive research and intense dedication to make quality and reliability synonymous to the brand.

Iris Ceramica unveiled its seven elegant product collections for floors, walls, décor and special places. The collections exclusively carried by AllHome are the following:

Balance—intricately designed wall tiles; Flows; French Woods—glazed porcelain stoneware that mimics the beautiful weathered surface of natural wood; Maiolica—a contemporary tile collection that reinvents tradition as a source of inspiration for the modern look; My Wall—porcelain stoneware solutions for tailored bathrooms, available in eight modern and refined combinable colors, and a broad selection of surfaces to make the most of your bathroom; Palazzo—pieces in muted hues that exude class and elegance; and Slide—offers a new tile size for walls, has bright, glossy surfaces, and hues, offered in a palette marked by decisive, refined shades.

Iris Ceramica tiles are used in world-class hotels like Hotel Monte Sarago in Italy and Hotel Alpenrose in Austria. 

With the addition of the Iris Ceramica brand to AllHome’s tile arsenal, homeowners now have hundreds of designs and kinds of tiles to choose from—making it a delight to think about renovating spaces like the kitchen or bathroom.

Leading Japanese sanitary ware brand INAX partners with AllHome to enhance the Filipinos’ bathroom experience

Established in 1924, INAX's heritage started with the production of Japan's first mosaic tiles. Since then, they have built their reputation on the superlative quality and design of their products. To this day, they continue to find new ways to 'design smart' to enhance consumers' daily lives.

The story behind INAX's name is known to only a few. In fact, INAX came from the founder's name 'Chozaburo Ina'. In mathematics, the letter 'X' connotes an 'unknown variable' and the addition of 'X' in INAX signifies strengthening their passion to challenge the unknown. Another trivia about the INAX branding is that their logo shows the word INAX emerging from a blue space because this represents the brand's uncompromising quest to create a new way of living for consumers and deliver value based on tireless and original innovations.

INAX draws on the sophisticated technologies and craftsmanship they have developed over the years as Japan's pioneer manufacturer of bathroom and sanitary fixtures, tiles and building materials. 

This high-tech and innovative bathroom solution can be found in the bathrooms of establishments like Aeon Mall in Tokoname District and Hotel Grand Bach Kyoto in Japan.

In the AllHome Sta Rosa Showroom, INAX showcases its exquisitely-designed, superior-quality, and environment-friendly products that boast of advanced technologies. AllHome houses eight collections from the prestigious Japanese brand namely—Echinos, Luxury, Xtreme, Vitality, Familiar, and Standard. Other bathroom accessories and fixtures from INAX such as water closets, bidets, sinks, and faucets are also available in AllHome.

AllHome’s INAX and Iris Ceramica showrooms unveiled in Vista Mall Sta Rosa on April 3, 2017

The wide and well-appointed showrooms were highlighted by beautiful but hardworking pieces that reveal the future of premium ceramic tiles and sanitary ware in the country. As AllHome partners, products bearing the Iris and INAX brands will be available in the Philippines only at AllHome stores. 

The launch event was punctuated by a short program featuring performances that echoed the Italian and Japanese themes of the brands. Vista Land chairman and former Senator Manuel B. Villar, was special guest at the event together with All Home president Jing Serrano and Country Heads from INAX and Iris Ceramica.

The showrooms make shopping for tiles and sanitary ware more fun and satisfying because of the comfortable, air-conditioned surroundings, well-organized product aisles and the helpful accommodation of the AllHome staff. AllHome now provides residents and offices in Sta. Rosa and nearby vicinities with world-class products and brands that contribute to a distinctive premium lifestyle.

AllHome is indeed a one-stop shop where everyone can find their specific needs for home and lifestyle improvement. Owned by the Villar family, founders of Vista Land and one of the country’s leading home builders, it was born out of a thorough understanding of the real estate industry and a well-established expertise in home building.

There are currently 15 branches of AllHome in the Philippines located in Pampanga, Cebu, Bulacan, Cavite, Laguna, and Metro Manila. The hub for home and building needs continues to grow to serve more and more residential communities and provide a complete and rewarding home shopping experience for both families and industry professionals.

For more information visit and/or call the numbers for AllHome Sta. Rosa at (049) 544 1856 / (049) 544 1858 / 0932 668 9999 / 0927 892 0361.